Why overcomplicate seemingly simple tasks such as buying paper and pens? This is a great question that we can all apply to our respective businesses. Thank you to Staples for introducing the world to the “Easy” button. Obviously, their objective as a company is to be the first choice for office supplies; effectively to become a “one stop shop” for your stationary needs. Since it’s debut in Staples commercials, the “Easy” button has evolved into a term used in everyday conversations in any industry, not just for ordering office supplies.